What the hell is an “influencer”?

While fishing sleep crust out of the corner of my eye and holding back obnoxious 5:30 a.m. yawns on the train to work, I was hate-scrolling through a few obnoxious Instagram users and noticed one woman had the term “Influencer” as part of her profile. A quick search through the hashtag led me to more profiles of bloggers and online entertainers, ranging from 1K followers to 255K, who also referred to themselves as an “influencer.”

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According to Wikipedia, “influence marketing” depends on the work of an “influencer” to be persuasive in a social environment. So, an advertiser.

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I can barely swallow the title “content creator,” and now there is already another term self-obsessed people are using to make themselves appear more important than they are.

Did I miss the memo about humbleness being dead? Are these people not self-aware? If I’ve learned anything from the positive response I’ve received from calling out bloggers about being corrupt and greedy, it’s that people much prefer real people and personalities and not someone who is consistently trying to sell you something, which is all “influencing” sounds like to me.

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Stop with being “obsessed” with everything and taking flat lays of c/o products and calling it “influencing.”

Dress: H&M
Jacket: H&M
Shoes: Steve Madden (similar)
Necklace: H&M

This blog is totally amateur, my style is basic and only Chinese companies want to send me cheap clothes and $10 for posts, so I am not “influencer” material. However, if you ever want Belgium beer recommendations, tips for how to take your own blog photos or a good mug cake recipe, hit me up.

Outfit: Cut-out flats again because they let my feet breathe, a dress that cinches me at the smallest part of my waist and has the perfect amount of flair and the jacket I bought to fit in with the locals. Germans love their olive parkas.

And two bitch-slapped photos:

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I should just start using the outtakes of my “photoshoots” as my blog photos. They’re way better.

  • I agree. Influencer is such a weird term already and it’s so WEIRD that people are owning it… Another reason why this blogging/social media thing is so exhausting!